Nowadays, digital marketing has become a need of businesses for branding and lead generation. Whether it’s a small business or a large enterprise, all want to leverage the different branches of digital marketing to fulfill their specific marketing goals. However, most of these businesses are driven by the idea of overnight success through digital marketing. As a result, these unrealistic expectations make them suffer and blame digital marketing agencies or professionals.
Why do people expect unrealistic things and believe in myths?
Many people have limited knowledge of Digital marketing and its processes. They know that computers and the internet make things faster and easier. So, when they see digital marketing being performed on the internet, they expect it to produce faster results. In some cases, inexperienced digital marketers also influence people by exaggerating the processes of digital marketing. Here are some common unrealistic expectations and myths about digital marketing with the realities behind them.
Search Engine Optimization (SEO)
Expectations & Myths
1.SEO can deliver instant results.
Many people believe that SEO can deliver instant results, like boosting traffic and improving Google rankings overnight.
2.It Ensures Guaranteed Top Rankings
Most people believe that an SEO expert or agency can guarantee top rankings for them.
3.It is a one-time process.
It is also a misconception that once you do SEO, it’s done for many years.
4.Quality content has no role in SEO.
Many businesses think that quality content has no role in SEO. So they don’t value quality content in the SEO process.
5.SEO immediately increases traffic
Some businesses believe that SEO can immediately increase traffic to your site.
Reality
But the reality is that SEO is a continuous process. It can take up to 3-6 months to improve your website ranking and organic traffic. For substantial results, it may take a year or more. Quality content is crucial in SEO because it boosts engagement, enhances user experience, and builds trust. Another important thing is that SERP ranking depends on various factors like competition, algorithm updates, and user behavior.
Suggestion
Patience is crucial in SEO. You must give time and effort to the SEO process. Don’t expect to be on top of search engine results because it depends on various factors. You also need to prioritize quality content for better ranking.
Social Media Marketing (SMM)
Expectations & Myths
1.It can make things viral overnight.
Many people believe that Social media marketing can help their brand go viral overnight.
2.Large Followers mean success.
Some businesses believe that social media marketing’s purpose is to have a large follower base.
3.Posting on more platforms is key.
Many people believe that posting on all social media platforms can help in reaching their target audience
4.Paid advertising is not needed.
Some businesses expect to achieve significant results on social media without investing in paid advertising.
5.Anyone can do SMM
Some businesses believe that operating Social Media is like child play. So, they hesitate to hire SMM experts.
Reality
In social media, things are quite unpredictable. You can’t predict what content of yours can go viral. Getting larger followers is good, but having an engaged loyal audience is truly beneficial for your brand. It is also a misconception that you need to post on all social media platforms for success. You only need to post on social media platforms based on the presence of your target audience. For example: If you are a B2B leadgen company, you should be more active on LinkedIn instead of Instagram. You also need to hire an expert Social media marketer because inexperienced professionals can hamper your brand image. Paid advertising is crucial to give you a boost in social media campaigns.
Suggestion
Hire a professional Social Media Marketer. Set your goals and monitor your performance. Have patience and don’t expect overnight success of your campaign. Use paid advertising when needed.
Content Marketing
Expectations & Myths
1.Produce more content to achieve success.
Many people believe that producing more content helps in getting more traffic.
2.Content marketing is a Set-it-and-Forget-it thing
Some people believe that once content is published, it can be forgotten about or left to generate results on its own.
3.Content marketing can brand anything.
Most people believe that content marketing can even brand any company or business.
4.Content marketing can give instant results.
Some people believe that writing blogs and publishing videos and images can instantly improve your ranking and traffic.
5.Only quality content production makes it.
Some people believe that producing quality content is the key to content marketing.
Reality
In content marketing producing valuable, relevant, and engaging content matters the most. Producing more content won’t make any difference if they lack in quality. Content marketing is one of the longest procedures for branding. So you can’t expect quick and instant results from it. You not only need to produce quality content but also need to share them on the relevant platforms. It is a myth that content marketing can brand any company because
Suggestion
Have patience because content marketing is a long-term process. Hire a professional content marketer and focus on content quality and distribution process. For substantial results, you might have to wait for a year.
Paid Advertising & Campaigns
Expectations & Myths
1.Cause an immediate sales spike.
Many businesses expect paid advertising campaigns to generate an immediate spike in sales or conversions.
2.Low-cost High Returns
Some businesses underestimate the cost of paid advertising and overestimate the returns they will receive.
3.It’s a Set-it-and-Forget-it thing
Some believe that once a paid advertising campaign is launched, it can be left to run on autopilot without any further adjustments.
4.Guaranteed ad placement on top
Businesses may expect their paid ads to always appear at the top of search engine results pages (SERPs) or social media feeds.
5.CTR is a campaign success
Businesses may place too much emphasis on click-through rates (CTRs) as a measure of campaign success.
Reality
Paid advertising can bring people to your website, but getting them to buy something often needs more work. While paid ads can be a good deal if you do them right, it takes careful planning, picking the right audience, and tweaking things to make sure you’re getting the most out of your money. You can’t just set it up and forget about it. You need to keep an eye on how your ads are doing, try out different things, and make changes to get the best results. Ad placement is influenced by factors such as bidding strategy, ad relevance, and ad quality score, and there’s no guarantee of top placement for every keyword or audience segment. Click rates are good but converting it into sales is true success for Paid campaigns.
Suggestion
Hire an expert paid advertising professional for your ad campaigns. Set clear goals, know your audience, and choose the right platforms. Create compelling ad creatives and optimize landing pages for conversions. Monitor performance, test different strategies, and budget wisely. Stay updated with industry trends. Continuous iteration and adaptation are key to maximizing ROI in paid advertising campaigns.
Conclusion
In conclusion, while digital marketing offers great potential for businesses, it’s important to manage expectations realistically. Quick success is rare; patience and consistent effort are key. Quality content, targeted strategies, and ongoing optimization are vital for success. With the right approach and understanding, businesses can harness the power of digital marketing effectively.
Content Credit to Biswajit Mohanty
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